Last year, it clocked 40,000 hours of subtitling work globally and 70% of that came from India. Prime Focus Technologies (PFT) is another such global player popular in the Indian media & entertainment circuit. Amazon Prime did not respond to queries regarding its subtitling strategy for India. Netflix currently provides subtitles in over 25 different languages. “Two out of every three Sacred Games viewers were from outside India,” a Netflix spokesperson tells ET Magazine. It was dubbed in four languages but subtitled in 24.
#Netflix subtitler job series
Others Last year, Netflix launched an Indian original series called Sacred Games based on writer Vikram Chandra’s eponymous novel. However, not every project has the same budget.
The Netflix show that narrates Columbian drug lord Pablo Escobar’s story in Español (Spanish) has been dubbed and subtitled in Hindi, among English and other languages. Subtitles were the first step in that direction because dubbing would cost 10 times more. For that, content localisation was the way to go. They aimed to expand the audience base for their existing content library, primarily in English. In the last two years though, global streaming platforms such as Netflix and Amazon Prime have disrupted the subtitling scene in India. The result: shoddy, laughable subtitles that often found their way onto a parody Tumblr page called Paagal Subtitle.
0 kommentar(er)
